SEO for Beginners: An Introduction

SEO is Search Engine Optimization, which is focussed on increasing the traffic to your website and improves the Search Engine Rankings for it. It also focuses on quality of the traffic being generated and is a set of best practices or elements being applied to the websites to generate organic traffic.

The search Engines like the Google, Yahoo and Bing collect information from each and every page on the web and help the users find the exact information they are searching for. These search engines use an “algorithm” which churns out the information in the form of useful search results. And if you have a website then search results will definitely matter to you as the higher ranking and visibility will generate more traffic to your website. So, make sure that your website has those key elements to remain on top of search results displayed by the search engines and this is what is known as Search Engine Optimization in simple language.

Why it is Important? Well, the answer is simple. Search Engine Optimization (SEO) will generate free traffic on your website without incurring any cost. The SEO builds your reputation and decides your success or failure on the digital platform. Search Engine optimization is not just a source of publicity but if used strategically, it can generate great revenue as well. So, investing in SEO is a wise thing to do if you want a higher rate of return for your business as it simply keeps you ahead in the competition.

The Question is “How SEO is done?”

On Page SEO : On page SEO are tactics to apply within the website in order to improve its position on the search engine ranking. So, on page SEO can be undertaken by focussing on the internal elements to the website like the Content, Architecture and HTML & Meta Description.

 

Off Page SEO: Off page SEO are the measures that relate to the outside of a website and include actions that are taken outside the website to impact the search engine rankings. Building backlinks is the core of Off Page SEO.

 

Few Tips for your SEO

It is important to write engaging and reader-friendly content with the use of appropriate keywords along with appropriate phrases, which people use to search for the products, or services your website offers. Keyword research hence becomes very important which involves consideration of certain factors like the volume of search of particular keywords, relevance and competition. Also, it is equally important that one should create a website that people love or the one which is engaging. 

So, investing some time to learn the basics of Search Engine Optimization can be very helpful and crucial if you own a website and want to generate traffic. There are a large number of resources available on the internet for understanding SEO and mastering it. Or if you want to hire an expert, there are many service providers for SEO services in USA who work as freelancers or as SEO companies in USA which can help you achieve the desired results and traffic for your website.

Resource Link:- https://austin.storeboard.com/blogs/technology/seo-for-beginners--an-introduction/798030